2015 Event Schedule

Friday, May 1

  • 12:00 Noon: stARTup Art Fair opens — The Press Preview and Sneak Peek Preview takes place until 2:00 pm. The fair is open to the public during these preview hours; General Admission ticket required. (Members of the Press: please register for the Press Preview by emailing danielle@daniellesmithSF.com)
  • All day & evening: staircase video projections by Paul Clipson
  • 2:00 pm to 5:00 pm: Heather Marx and Christine Duval lead docent-style, guided room tours on the hour
  • 7:00 pm: stARTup Art Fair closes to the public so we may prepare for our VIP Opening Gala
  • 8:00 pm: VIP Opening Gala benefiting Root Division — VIP Gala tickets are required for admittance; please purchase tickets here (choose Fri May 01, 2015 8:00 PM from the Date drop-down menu)
  • 8:00 pm to 10:00 pm: Dickson Schneider performance — Free Art Cart
  • 8:30 pm: Krisztina Lazar pool performance — Baby Barbarella Performs Shamanic Dada: Church of the Slippery Now
  • 9:00 pm: Live music by Cotillon, curated by Noise Pop

Saturday, May 2

  • 12:00 Noon: stARTup Art Fair opens
  • All day & evening: staircase video projections by Paul Clipson
  • 1:00 pm: Panel discussion led by ArtSpan — Bay Area Art Now
  • 1:30 pm: Guided room tour led by Robert Flynn Johnson, Curator Emeritus, Achenbach Foundation for Graphic Arts, FAMSF
  • 2:30 pm: Panel discussion led by Root Division — How the Arts Can Thrive in San Francisco
  • 4:00 pm: Panel discussion led by ArtSpan Applying for Attention & Getting Your Work Out There
  • 5:30 pm: Panel discussion led by Peter Mays, Executive Director, Los Angeles Art Association — Gallerist/Curator Roundtable
  • 7:00 pm: Panel discussion led by Peter Mays, Executive Director, Los Angeles Art Association — Why Collect?
  • 8:00 pm: After party featuring live music by Natural Curves and Running in the Fog, curated by Noise Pop
  • 10:00 pm: stARTup Art Fair closes to the public

Sunday, May 3

  • 12:00 Noon: stARTup Art Fair opens
  • All day & evening: staircase video projections by Paul Clipson
  • 1:30 pm: Panel discussion led by Danielle Smith — BE SEEN: Creative ways for artists to generate exposure + increase awareness
  • 2:00 pm: Berkeley Art Center Director Aimee Le Duc and Board Chair Marianna Stark lead guided tours of the fair; information here
  • 3:00 pm: Panel discussion led by Embark Gallery — stARTup Your MFA
  • 4:30 pm: Panel discussion led by Steve Zavattero — State of the Art (Fair)
  • 6:00 pm: Closing BBQ & Pool Party — Artists may keep their rooms open at their discretion
  • 8:00 pm: stARTup Art Fair closes to the public

2015 Panel Descriptions

All panels take place in Room 225

Saturday, May 2

  • 1:00 pm: ArtSpanBay Area Art Now
    A lively and informative panel with Bay Area art-world luminaries Justin Hoover (curator, Santa Cruz Museum of Art & History), Christo Oropeza (gallerist, Incline Gallery) and Valerie Leavy (independent curator) joining Matt McKinley (curator, art consultant, exhibit designer, ArtSpan Board member) to discuss the latest trends, techniques, and topics being investigated by Bay Area artists, what makes the Bay Area unique within the art world, and how the history of art in San Francisco still has contemporary resonance.
  • 2:30 pm: Root DivisionHow the Arts Can Thrive in San Francisco
    Root Division Executive Director Michelle Mansour and Exhibitions & Event Director Amy Cancelmo will be joined by artist and Curator of Exhibitions at SFO Museum Ramekon O'Arwisters. The group will discuss the importance of keeping artists working in San Francisco, the role Root Division plays in supporting professional development, community engagement, and entrepreneurial opportunities for emerging artists, as well as the future of the organization as it prepares to move into a new 13,000 square foot facility at the center of San Francisco. This conversation will address issues of funding for the arts, alternative models of arts engagement and resource sharing, as well as the role of the Arts Budget Coalition (Arts for a Better Bay Area) in further engaging city officials in keeping the arts thriving in San Francisco.
  • 4:00 pm: ArtSpan Applying for Attention & Getting Your Work Out There
    Moderated by Joen Madonna, Creative Agent and Executive Director of ArtSpan, this panel features ArtSpan artists Brett Walker, Josh Coffy, and Mark Harris as they discuss the myriad ways of getting your name and work out into public consciousness and the best methods to get the right eyes on your artwork. Using his self-created system, Walker has mastered the ins and outs of submitting your work to open calls for shows and publications, and how to apply for grants and residencies. Coffy’s art blossomed onto the scene through his one year Gift Prolific project, where he created a piece of art daily to honor one good deed he did everyday. Harris’ buoyant personality creates instant bonds to him and his work. He regularly participates in public engagement events and live-painting demonstrations, charming audiences and encouraging admirers to learn more about him and his work.
  • 5:30 pm: Peter Mays, Executive Director, Los Angeles Art Association — Gallerist/Curator Roundtable
    Join Peter as he leads a lively discussion with input from Torrance Art Museum Director/Curator Max Presneill and former gallerist Heather Marx as they explore the current state of contemporary art, offering unusual access to upcoming trends and the issues confronting a diverse cadre of gallerists. The discussion will touch on how these curators identify and cultivate new talent, who their audiences are, and their particular relationships to the broader public.
  • 7:00 pm: Peter Mays, Executive Director, Los Angeles Art Association 
    Why Collect?
    Join Peter as he chats with local contemporary art collectors Peter Larsen, Joy Opfer, and Brian Cullen about their passion for collecting. This discussion will allow artists to hear personal approaches and strategies for collecting and appreciating contemporary art. Gain insight on how collectors seek out new talent and acquisitions.

Sunday, May 3

  • 1:30 pm: Danielle Smith — BE SEEN: Creative ways for artists to generate exposure + increase awareness
    Danielle Smith, a San Francisco-based arts professional invites you to hang out with her and talk about the business of being seen in the art industry. She will be joined by Torrance Art Museum Director/Curator Max Presneill and Zeitgeist Artist Management Founder Jordan Kurland. The discussion will touch on marketing and PR for artists, best practices for creating and disseminating communications materials, social media and the digital presence, what you can do on your own, and when to consider hiring a professional. The emphasis of this talk will be about how to make exposure strategies work for you, rather than overwhelm you. Danielle has worked in the arts for seven years. She's headed PR campaigns for art fairs, galleries and projects in San Francisco, Miami, Los Angeles, New York and Washington DC.
  • 3:00 pm: Embark Gallery — stARTup Your MFA
    Moderated by Tania Houtzager (also the founder of unique art history resource Sartle.com), panelists Ted Purves (head of CCA's MFA program), Matt Smith Chavez (UC Berkeley), and Jacqueline Norheim (Mills College) will discuss Mastering the Master of Fine Arts. Learn tips, tricks, and what not do to, from these local art experts about getting your MFA. Panelists will discuss how to know when to apply, why to apply, what happens after, and insiders' knowledge about the workings of MFA programs in the Bay Area and beyond.
  • 4:30 pm: Steve Zavattero — State of the Art (Fair)
    Join stARTup Art Fair Co-Director Steve Zavattero, Parking Lot Art Fair organizer Jenny Sharaf, former Art Silicon Valley Arts & Cultural Liaison Tracy Freedman, and Anne & Mark's Art Party founders Anne Sconberg & Mark Henderson for a discussion about art fairs: here to stay?